Project Paints

ABOUT PROJECT

Project Paints is an online platform in India offering premium architectural & industrial paint solutions (interior, exterior, specialty coatings) in bulk quantity only. The goal was to build a site that elevates brand reputation, enhances usability, and boosts bulk orders and lead generation.

OBJECTIVES

• Simplify product discovery (by color, finish, brand, use-case)
• Establish a trustworthy, premium visual identity

APPROACH & SOLUTIONS

• Research & Discovery – Stakeholder interviews; audit of top paint wholesale sites (5 major paint wholesalers). Mapped out top user pain points: too many decisions, unclear color swatches, slow image loads.
• Information Architecture & Wireframes – Organized product categories by brand, finish, use-case (interior/exterior/specialty).
• UI Design & Branding – Developed visual system: rich color palettes, high-quality product photography, clean typography, intuitive color swatch UI; consistent brand language across site.
• Front-end & Back-end Development – Built responsive site using modern JS framework; optimized images (compressed, lazy loaded), used CDN; implemented robust filtering & search. Achieved mobile performance score > 85 on Lighthouse; desktop > 95.

RESULTS

• +38% increase in RFQ in first 6 months post-launch
• Average page load time (mobile) ~2.8s